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Sabina N B

Sabina Co-Founder and CEO of Human Factors Research and Design.



With over 20 years' experience in strategic design, Human-Centred Design (HCD) and UX Behavioral training I aim at providing transformative designs to the clients.


Sabina also coached professionals worldwide in Usability, User Psychology and Design Thinking.


Sabina led multi-million turnkey global projects across industries, technology, domains and a wide business environment.


As a Global Design Studio we at Human Factors Research & Design aim to support organisations worldwide in problem solving and delivering exceptional user experiences.


Our clientele includes Microsoft, Pepsi, Disney, HP, Samsung, Erosnow, Cognizant, Ford and GE Healthcare among many others.

Sabina N B

Founder & Director - HFR&D

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